Branding, website, and UI/UX to bring joy to the travel planning experience.

The Challenge

Secret Sauce has been a phenomenal one-stop-shop solution for our marketing site needs. Their strategic approach to building digital experiences combined with rapid, seamless implementation has allowed us to move quickly and achieve growth goals as we scale. Secret Sauce has been a phenomenal one-stop-shop solution for our marketing site needs. Their strategic approach to building digital experiences combined with rapid, seamless implementation has allowed us to move quickly and achieve growth goals as we scale.

Delightful, simple tools for travel entrepreneurs.

Our approach

We started with language and didn’t move on until we distilled down the essence of TravelJoy. The essence of the brand in one sentence, the core features that matter the most and the specific value they provide. This would inform the style of the brand, colors, typography, and the website. While wireframing, we created the narrative and overall feel. It began to take shape and focus around the creating magic, saving time, and getting paid. As the brand took shape, we found an amazing illustrator that matched the style we were looking for. As the page came together, we played around with colors and supporting graphics, centered around the delightful magic that illustrations brought. This initial branding and website work would lead to the design principles throughout the product and continue to evolve over the next year as we injected delight while simplifying the product.

Delight at every turn leads to customer satisfaction and retention.

Branding & Visual Identity

In order to differentiate TravelJoy, they needed a brand that was able to show the simplicity of the product, without showing complex product screenshots. Seeing the home page, signing up, getting emails, and each touch point needed to be delightful, so we created an adaptable visual identity. The stroke style for the illustrations complements the icons as well as the patterns used for backgrounds. The style is also simple enough that creating new assets that match the brand is not difficult if the original illustrator is available. We also honed in on the TravelJoy color pallette, highlighting the most important CTA’s with pink and improving the information hierarchy throughout the product. The brand and marketing site are now a strong foundation to continue to involve the product experience.

Website Design

We chose to go with a 1-page website, telling a story to the user with the goal of converting them at the top or bottom of the page. Each graphic adds to the crafted language, but does not distract. This simple approach to the website resulted in high conversion rates for visitors to the site. Much of their traffic comes organically, having heard about it from another agent, so all they need is a little push to understand the value and then sign up. This smooth transition into the product has also lead to high retention rates. The language-first approach that we take with every digital experience pays off when the website feels completely cohesive.

A language-first approach with simple, delightful visuals resulted in a high-converting page that smoothly transitions users into the signup flow.

“Working with Weston has been great. We now have a strong brand and a delightful product experience to match! We will definitely continue working together.”

Dayo Esho, CEO & Founder @ TravelJoy