Sleepwhale

recipe

In the crowded world of sleep products and supplements, we set out to create a standout brand—clever, memorable, and instantly recognizable. The result? Sleepwhale. Secret Sauce’s mission was to build a comprehensive brand system that captures the essence of what Sleepwhale offers its customers: empowering a truly restful night’s sleep. We dove deep into the emotional core of restful sleep and peaceful dreams, crafting a calming, aesthetic identity that feels approachable and inspires trust. Using 3D design, clever illustrations, motion graphics, UI/UX, and brand strategy, we built a cohesive presence that performs across channels—not just on web, but in the real world too, with full product packaging design. We continuously improved the site through multiple iterations to ensure the final Sleepwhale experience was optimized for conversion. The result is a high-performing brand that sparks imagination, inspires trust, and delivers - for your best night of sleep. sustainability goals of the future.