Orpheus Ocean

recipe

Orpheus’s AUV makes missions to the seafloor more customizable and cost-effective than any of their competition. Secret Sauce’s mission was to design a visual brand to showcase their ethos, and demonstrate the clear advantages of their vehicle. We aimed to shape a visual presence that embodies their core values of agility, flexibility, and adventurousness. In a fast-paced design process, we led with emotional impact - conveying the sense of wonder of the deep sea by creating a bold and confident brand presence highlighting Orpheus Ocean’s unique blend of cost-efficiency and flexible power with animated custom graphics, poignant language, and a remarkable logo that demonstrate Orpheus Ocean’s clear value at a glance. Since launch of their site, Orpheus has achieved remarkable success, partnering with organizations such as the Nippon Foundation-GEBCO’s Seabed 2030 project, which aims to comprehensively map the seafloor and enhance the understanding of the deep ocean.