Orpheus Ocean
Launching an immersive brand to empower access to deep ocean intelligence.
Orpheus Ocean offers a groundbreaking AUV that enables intelligent and scalable access to deep ocean data, making impactful ocean floor missions accessible like never before possible. Secret Sauce worked directly with the founders to create a memorable website and brand presence that inspires the viewer to envision the new possibilities their AUV unlocks for scalable seafloor access.
visit websiteingredients
- Brand Identity
- Art Direction
- Website Design
- Website Development
- Motion Graphics
- Copywriting
- UI/UX
recipe
Orpheus’s AUV makes missions to the seafloor more customizable and cost-effective than any of their competition. Secret Sauce’s mission was to design a visual brand to showcase their ethos, and demonstrate the clear advantages of their vehicle. We aimed to shape a visual presence that embodies their core values of agility, flexibility, and adventurousness. In a fast-paced design process, we led with emotional impact - conveying the sense of wonder of the deep sea by creating a bold and confident brand presence highlighting Orpheus Ocean’s unique blend of cost-efficiency and flexible power with animated custom graphics, poignant language, and a remarkable logo that demonstrate Orpheus Ocean’s clear value at a glance. Since launch of their site, Orpheus has achieved remarkable success, partnering with organizations such as the Nippon Foundation-GEBCO’s Seabed 2030 project, which aims to comprehensively map the seafloor and enhance the understanding of the deep ocean.
- scalable
- automated
- customizable
- agile
- adventurous
- trustworthy
