rootPe
Creating a brand worthy of a next-gen digital asset platform powering the future of finance.
Born in the Qatar Financial Centre, rootVX (formerly rootPe) offers secure, compliant infrastructure for tokenizing and exchanging real-world assets designed for banks, fintech start ups, and digital ventures. With advanced cryptography, programmable logic, and seamless integration, rootVX is where trust meets information - enabling faster, smarter financial products—from payments to trade finance.
visit websiteingredients
- Brand Identity
- Art Direction
- Website Design
- Website Development
- Copywriting
- 3D Modeling
recipe
Concurrent with their product launch, Secret Sauce designed 3D objects that represent the complex systems of RootVX which drive the next innovations in financial transactions. We imbued their core values of trustworthiness and innovation into a brand that will scale and adapt to the ever-changing landscape of global finance. We selected a color palette with primary colors of purple and teal grounding the brand in leadership and energy to drive users to learn more about this budding technology company. Since launch of their site, Orpheus has achieved remarkable success, partnering with organizations such as the Nippon Foundation-GEBCO’s Seabed 2030 project, which aims to comprehensively map the seafloor and enhance the understanding of the deep ocean.
- scalable
- automated
- customizable
- agile
- adventurous
- trustworthy
