
Xeal
Reimagining the face of EV infrastructure with reliable, future-proof charging tech.
Named the #1 Most Innovative Company in Transportation in 2025 (Fast Company), Xeal is a forward-thinking EV charging company reshaping how buildings and drivers connect. Their groundbreaking tech enables offline charging through encrypted token systems, eliminating connectivity failures and reducing installation complexity. Secret Sauce worked closely with Xeal’s founder and team to craft a forward-thinking design identity to match the future-ready nature of their product.
ingredients
- Brand Identity
- Art Direction
- Website Design
- Website Development
- Motion Graphics
- Copywriting
- UI/UX

recipe
Through a robust discovery and human-centered approach with design research, we crafted a category-defining brand. The brand is rooted in creativity, achievement, and freedom. To embody these values, we developed a dynamic 3D design ecosystem, presenting innovative solutions for experts in supply chain efficiency, manufacturing, infrastructure, sustainability, and systems design. Wide-ranging visuals span from graphics highlighting renewable energy opportunities, to personalized avatars introducing their team. Actual’s integrated approach and advanced models ensure that financial and performance details are considered. Their groundbreaking brand invites diverse stakeholders to see their decisions visualized in near real-time, to drive the sustainability goals of the future.
- empowering
- truthful
- grounded
- authentic
- sustainable
- regenerative






